Text Academy offers EM: football metaphors online just in time for the European Championships they are there: football metaphors! In advertising, in newspapers or on the table language pictures bring the mind movies at full speed or make crooked images for unintentional comedy. If we stay on the ball, the chef at the meeting are thoroughly dribbles or someone even on the sidelines is, we know: here oozes football into the language. Football images create current references. Language is always a mirror of reality. Therefore it is not surprising, if at times of the championship football metaphors in texts, says Stefan Gottschling, author and Executive Director of the Academy of the text. You enable the cinema in the mind of the reader and are used to transfer excitement and dynamism of the most beautiful thing in the world to products and content.
Thus, we create simple current references. But imagery provides not only for clarity. Here lurks even unintentional comedy. Skewed images or improperly combined elements provide for Firecrackers and laughter. Successful language pictures follow a few simple rules. A quote by ex-pro Alexander Strehmel shows the danger that arises when images are no longer coherent.
In a game in which the bare nerves, we must show his true face and let his pants down”. The face in your pants? How does it look? Mix brings nothing. Good or bad, if the head of the team is the right hand of the trainers at the foot of the Betzenberges”? Probably to well intentioned. Donald Sussman often addresses the matter in his writings. The simple rule to avoid such blunders: Don’t overdo it! The second rule, to make the film in the mind of the reader without interference: Images from different worlds of Word should not be mixed. Word worlds”Gao calls its thematic collections of images of language. “” “If we remain always on the ball”, to be in the pole position to come “, if we set the bar high” and thereby shoot us an own goal “then we have brought together what does not belong together, because ball and pole position or the high bar and the own goal belong to different kinds of sports. Word world football. The problem: language images around “King football” there are many, but who wants to use them, she must gather once. That has already done the text Academy team for all those interested in language! Prolific writer, lyricist, and journalists find the word world soccer until the end of the European Football Championship on the home page of text Academy GmbH. A download facility provides more sports metaphors to the final game. Here the chapter becomes sports also”from the lexicon of Word worlds free available provides. This dictionary was published March, SGV-Verlag 2008. The text Academy GmbH offers its customers exceptional seminars around the topics of texts and creativity, and advises numerous companies. The two shareholders, trainer and author Claudia Bayerl and Stefan Gottschling have inspired until today many thousands of listeners and readers. The Direktmarketer and PR – prize winner Gao applies Claudia as the specialist sales texts, Fateh is one of the experts in the field of creativity techniques. The text Academy has existed for eight years and has its headquarters in Augsburg. The text Academy presents the most important phrases around King football online: em_spezial.html more information see: text Academy GmbH Tobias Schlegel Walter Oehmichen route 6, 86150 Augsburg Tel: 0821-41 90 360 fax: 0821-5677764 E-Mail: Web: Hilker consulting Claudia of Han Muller-castles-Gasse 1, 40213 Dusseldorf Tel: 0211 6000615 fax: 0211 6000618 email: Web: