HypoVereinsbank opts for sound branding by comevis Cologne, the 17.01.2011 bank customers of all ages use the online banking services of financial institutions. At the same time, there are a large number of consumers who still hesitate. Often called poor confidence in the security and complex use of the online banking services as reasons for this. Customers entering the online banking to facilitate and to motivate them to use the offers, HypoVereinsbank has decided to trust at the audio-interface-design of guided tour of their website on the comevis GmbH & co. KG. The Cologne experts for sound-branding have developed a concept of Web acoustics and implemented tour supporting the graphical interface of the guided in English and German and both entertains and informs. Learn more at this site: Parkinsons. Banking occupies an increasingly important role.
Bank customers to facilitate the access to online banking at HypoVereinsbank, and to make the operation more understandable, a guided tour was developed. Already in the school the content refers to the fastest undgelernt, when the teacher explains his Panel on writing with oral argument. The more senses are addressed, the learning and memory effect is better. Especially the ear absorbs efficiently information”, explains Stephan Vincent Nolke, Managing Director of comevis GmbH & co. KG dealing successfully with sound branding, audio marketing and audio interface design for years.
Also, the guided tour with sound support is also more fun. The Web acoustics of HypoVereinsbank, a dialog as a sound Guide for the online banking is simulated.” The introduction and the end of the guided tour are moderated by a spokesman, the body will be staged as an audiobook and designed by a lively dialogue between a man and a woman. The comprehensibility of the information benefits from the acoustic design of the voice dialogue, because dialogue represents real life situations, the important functions of the Onlinebankings of the HypoVereinsbank easy and understandable be explained. “We bring the new guided tour our customers the banking issue transparent and also emotionally closer”, Federico Sforza reports. Head of multi channel management for residential and business customers of UniCredit Bank AG. As a result an entertaining and at the same time very useful Infotainment experience on our site is created for the user, which encouraged it to use online banking as safe and helpful banking services.”