‘What should that be good?’ We get these and similar questions again and again. There is talk of the Google-optimized website, in this case for provider of investment products. It is true: most providers in this segment have no own sales to end customers. You go over Sales Corporation, usually free agents and consultants, or banks. Tell us, Mr. Oehme, what should we do with possible leads, if we do get them? We can’t control but at all, whether that is indeed editable.” But it’s not that.
Also the provider of closed-end funds should keep the chances of Google in the eye. This occurred against the following background: so newspapers remain the most important sources of information for German private investors concerning the investment though. According to a recent study by the Internet is however becoming increasingly important. So also the result of a representative study from 2011, for which the market research institute TNS infratest 1,072 Federal citizens questioned over 18 years old. 72 percent of respondents said to inform with the help of dailies on investment themes.
This value is decreased slightly compared to last year (2010 looked at 75 percent in the newspaper). However, increasing the relevance of the Internet: at least 53 percent of the respondents consult on the websites of financial institutions and banks, 42 percent rely on the subject of investment on online contributions from publishers or other news sites. Increased increased also the share of the private investors who consult her advisers on important questions, namely from 64 to 71 percent. And also this target group informed preferably via the Internet. The most important requirement of respondents on the Internet presence of a bank or a financial company is fast access to information. Immediately followed by the possibility to contact a personal banking adviser or investment adviser. Detailed product information looking for two-thirds of respondents. 42 percent also expect tools for financial planning, every third transaction options and mobile banking or the possibility at the end of the Internet. In other words: Who ignores Google is giving away money. It becomes clear: the Internet has in recent years increasingly relevant to private investors as won but also for consultants. For this reason, we dedicate ourselves this topic for many years and our clients offer a variety of options, how they improve their website and how they can enable an appropriate Google presence for their company and their products. Michael Oehme is a consultant with the Swiss DocuWare AG. DocuWare AG is focused on to give medium-sized companies and projects owners access to alternative financing instruments and to accompany them in the course of the capitalization. For more information,