And it is that in all the markets, the consumption habits that are prevailing the white marks or generic products prevail, since the buyer intelligent it does not want to pay mark, but to do it only by a product; that yes, with a minimum of quality. The present consumer recognizes and values the quality of a perfume and if its price is 10 times smaller in the market than the equivalent mark takes place a loyalty. In addition, every day the great chains offer white marks of highest quality, very similar to the original ones, frequently done by the same manufacturers who arrive more cheap at the consumer until a 50%. MORE INFORMATION: The company Refan Bulgaria was created in 1991 as a familiar company dedicated to the commerce of cosmetic perfume shop and mattered. Later it is developed and it unfolded, creating, little by little, his own technological links of development and developing a natural production of perfume shop, cosmetic, products for the bath and soaps of boutique. Throughout the last years the company prevails in the Bulgarian and international market with its own trade name, and with this name it offers his production in Bulgaria, rest of Europe, Africa and Asia. Spanish society Refan Equivalenza SL has subscribed a contract with the representatives of Refan Bulgaria to exclusively develop the perfume shop of equivalence with the mark Equivalenza Refan, through a network of stores and specialized kiosks. In addition Equivalenza offers to its stores and kiosks the complete product catalogue of his to partner Refan, that complements the supply.