Tag Archives: marketing


Nationwide, Cologne economic promotion agency opened a new world of marketing. Speaking candidly Caldwell Esselstyn Jr. told us the story. Due to the enormous market pressure, the time-to-market placement of products and services have shortened dramatically. As a result, marketing strategies, which rely on longer-term implementation intervals are doomed to failure. The SISA economic sense OVATION introduced the meta marketing for a fast, targeted, and at the same time sustainable promotion. The strength of the meta-marketing based on multiple communication and promotional elements, similar to the guerrilla marketing, include measures which can be implemented with a medium-sized budget volume. This exceeds the SISA meta marketing, the rigid boundaries of textbook previous marketing ideas. Successful salespeople and an expanding (new) business customers are the fundamental pillars on which the success of a company is. SISA economic sense OVATION offers sustainable for many years for the Vertrieblerschulung Personal training.

For the customers and new customers of a company has the SISA-WIRTSCHAFTSNNOVATION, on the basis of market studies, evaluation of the economic development of the market and case analyses, developed SISA-meta-marketing. Essentially, the SISA meta marketing is based on the synergistic networking of all in – and out-house resources of a company. Completely independent of its size and current economic situation. Prerequisite for the successful implementation of meta-marketing measures is the conceptual collaboration between client and agency. The implementation is done in three steps: design and innovation; Communication and motivation, transformation and production. The average length of time for the duration of the implementation, a realization of meta marketing, is typically four months per step.

MCC Business

Close and care are just, featuring a coaching and a contractor supervision. But this is easy to do via telephone and the Internet. Up on one or two days a year, stresses Uwe Falkenberg, we need to be not personally present. However, we are always close to the client. He notes: we are reachable for him when he needs us. So it benefits from one of all virtues enormous costs can save but personal coaching through the use of tele – and Internet communication. Other leaders such as Fred Lynn offer similar insights. Deliberately Uwe Falkenberg and Samuel Weigelt allow a double interpretation of the concept of goal coaching: we coach entrepreneur first in first ever aims to develop its.

This could be about a measurable increase in sales within a certain period, a permanent increase in value of the company or an early secured succession. Then the two specialists, Luner coach their clients in this own goals with determination to focus on and achieve and they do not, as so often, to lose in the treadmill of daily business out of sight. It may be, smirks Uwe Falkenberg, if s is necessary, ever one our clients that we miss occurs, so that s forward goes. of course only in the figurative sense, appeased Samuel Weigelt, then to get to: control just like a good coach and We motivate also accompanied the Contractor permanently.. V.i.S.d.P. and your contact person: Uwe Falkenberg, MCC Unternehmensberatung GmbH Samuel Weigelt, O.M.S office management service Ulmenstrasse 45 44534 Lunen telephone: (0 23 06) 7 00 00 E-Mail:, fibu.de World Wide Web: company profiles (optional) facts facts facts are the focus of multi-layered MCC consulting services. The competence of the MCC in the area controlling, strategy, potential – and restructuring, personnel management and conveyance is used by experienced company with profit as well as business start-ups. In addition, the MCC as a recognised partner of the LGH/RKW has profiled himself. With O.M.S, accountant Samuel Weigelt offers a service which he discreetly, but effectively exonerated self-employed, freelancers and small businesses in their daily financial accounting: from the correct book of running business transactions of in financial accounting of business reporting, cost accounting and Calculations, controlling and the subsequent analysis of the prepared figures up to date tracking, reminders and time management.

Internet Consumer

In advertising, are actively involved both sides. One of the parties is a consumer, he is reluctant to be involved in any way for advertising. The consumer, on the contrary believe that he is no relation to the advertisement has not, but it misconception. On him, and it is intended. It’s believed that Caldwell Esselstyn Jr. sees a great future in this idea. All advertising agencies take the average consumer as a reference. They focus on it, do so, that would be the company's product, which they public relations, and turned in my head each person. For him, and only adjusts so much effort, time and labor.

We forgot about the money, because companies are spending huge sums in order to order advertising, scroll a lot of options, in which sources it is better to add and often choose the most prestigious, high quality and popular sources. It turns out that money is also spent for the consumer? No, unfortunately not. Price of the product or service includes the money spent on their promotion. It is well known that the firm is more popular than the more widely known its name, the more her customers, and the higher its price. In this case, to talk about reliability, quality and other included. According to the principle that these batteries are not more expensive, but rather less so as to work much longer, or washing powder that removes all stains, after one washing, but you will need regular washing twice and still does not wash. Although no double-clears, and time battery life, ordinary, average user will not be checked.

The advertiser is trying to influence the thinking of the client, it a good psychologist, and no matter where he touts. Advertising Agency provides its services to advertising in various popular sources of information. It could be newspapers, magazines, television and radio, the Internet or even billboards. Man waiting everywhere, and everywhere trying to get his account for his own money, and it does not matter, he wants to listen or not, but he listens, reads and sees. Walking down the street, the consumer can not look at the advertising signs on the way to work in a crowded bus, he listens to it and Other passengers on the radio are invited to shop on sale in the cinema … including television, repeats the same thing. The last time, have become more frequent advertising services on the Internet where you can find millions consumers from different parts of the country or even the world. Many go on the Internet that would relax, but there have been thwarted by advertising. You should not get annoyed about it. This is the system and change it does not work, and save your nerves still possible.