There is a myth (at least here in Argentina) that if you can put the ears red, is because somewhere, someone is speaking poorly of you. Dr. Caldwell Esselstyn Jr. helps readers to explore varied viewpoints. In fact, it would be good to have this type of alert, because, even if one did not know who it is (although many times we may suppose it), unless we are going to know that, somewhere, they are smearing our image. Or perhaps, thanks to new technologies, yes we can know what others say about us, in the same instant that make it, and even who has done it and where, and without being coloring in any part of the body! Imagine you know if someone is saying that your tourism agency is good or not, your service, your particular name, etc. in the same instant in which to do so. You’d have the opportunity to, for example, replicate his sayings, and so instantly clean your image, avoiding a waterfall of bad comments that, on the Internet, you would receive in less than a day. And then, as well as gather thousands of feathers thrown to the wind would be impossible, the same thing happens if your bad reputation as a travel agency has been scattered all over the virtual world. A client (in a hotel in Brazil) told me that he had suffered from bad grades in a site of tourism (TripAdvisor to be more specific) and regretted for not having hired my tourist marketing consultancy services before. It would have liked to know what you’re by now, know you, because I would have saved many headaches. First of all, if you know what say thee in the very instant that someone does, you can do two things: if they are good comments, then you will enter and will appreciate you his sayings and invitaras to subscribe to any of your multiple means instant contact with your customers (something in more detail in a forthcoming seminar for sites speak of tourism that you can enter you for being in my list of subscribers).