Often not all the possibilities of the World Wide Web use Haufe economic non-fiction, fall 2008 online shop, weblog, newsletter – even if online marketing today is of course for many small and medium-sized enterprises. How can your own online marketing you expand? How can my company to enforce against the worldwide virtual competition, stand out like of other offers? Torsten Schwarz describes the matching concepts in his new release of successful online marketing. One thing is certain: whoever wants to sell something today, the Internet no longer passes over. Catalogers have done it: the online sale is worth, the future lies in the network. And wonder.
Who ever has tried, just before Christmas in the city centre yet fast\”the last gifts to get and after three hours of combat shopping was shortly before the collapse, more than appreciate the convenience of the Internet offer which. José Baselga understood the implications. Just Googled, product in the shop entered into the shopping cart and click Checkout. So just go. The most large companies have long recognized the trend and extended their offer to sell to an online store. Flanked by appropriate marketing measures that brings a big additional business.
And generated completely by the way new customer groups. So, Neckermann was attractive, the shipping giant with the persistent image of felt slippers thanks to new website suddenly also for the younger generation. But worth the jump into the grid also for small and medium-sized enterprises? In any case, the online marketing expert Torsten Schwarz says, in his new book, successful online marketing\”for every destination and budget presents a perfect marketing package. The idea of the book: define what you want and I will tell you what you need. In other words: no professional unintelligible gibberish, but concise and understandable descriptions. No barely manageable amount of possible strategies and a variety of hip marketing concepts that nobody understands, but clearly structured marketing packages that are also feasible.